The Sustainable Snacking Mission

Illustration of Serious Bear

Serious Popcorn is popcorn with a serious story.

Snacking has a bad rap. Most snack foods aren’t made in a way that’s any good for you or the planet. We’re here to change all that. Popcorn is a gluten-free, fibre-rich whole grain. It’s a naturally light and healthy snack that we pop by hand and season to foodie perfection.

From the farm to the bag, our organic corn is 100% traceable, and is grown without using chemical nasties. So you can snack in a way that’s sustainable for your body and sustainable for the world. We call this sustainable snacking.


You may have noticed our mascot, Serious Bear. Why so Serious? Serious Bear is concerned about what you’re snacking on. He’s giving you that look. Enough of the chips, stop it with the chocolate bar, you. I’m giving you this look out of love. Because I care. Like a bear.


Our Products

At Serious Popcorn we have a direct relationship with a straight-talking, organic farmer from the Hawke’s Bay. Our grower has been certified organic since late last century so you can sleep easy knowing he’s got this.  Good soil. Healthy crops. No artificial fertilisers. No pesticides. 100% traceable.

Our kernels are popped with organic coconut oil from the Philippines. This rock star oil is full of lauric acid & healthy fats that are good for your heart and leave you full of energy.

Want to get that compost garden going in your backyard? Our cartons are recyclable and we are currently working towards 100% compostable packaging.  Soon you’ll be able to bury your Serious Popcorn pack with the rest of your compost. Easy.